Sylvie Obledo

Sylvie Obledo

Sylvie Obledo, a brand architect, communicates brand and trend intelligence, develops creative visual strategies, and produces inspirational assets that build brands. A trusted advisor to decision-makers, she guides entrepreneurs, executives, and creative teams on building consistency across all touch points of their brand.

Her expertise of developing brand heroes and heroines ensures brand alignment of company ID systems, websites, marketing collateral, brand books, look books, still and moving images, products, services, environments, and experiences.

Sylvie assessed brands and provided recommendations for Senior Management while at Whitaker International, a strategic lifestyle agency in New York City. As US Sales Agent for Novotex A/S, the first environmental apparel manufacturer in the world, she serviced clients including Garnet Hill, Hanna Andersson, and Patagonia, protecting their brand DNA’s throughout design and product development. While Fashion Director at Here & There in New York City, she attended European and American collections spotting and interpreting fashion trends for a client roster of retailers and manufacturers.

When not consulting, Sylvie develops characters for performances in film, television, and theater. She devotes time to the International Folk Art Market Santa Fe in support of artists’ economic sustainability worldwide. A yogini, she enjoys learning about ancient wisdom for our modern world, mindful living, has fun trend spotting, loves traveling, and savors walks in nature. She lives in Santa Fe, NM and Los Angeles, CA.


Brand Development for Startups, Brand Assessment, Brand Reinvigoration, Brand Extension, Brand Guardianship